A Look Behind Our Materials

Bamboo is an ideal resource and material.

Bamboo has many advantages as a natural fiber as well as being one of the most sustainable resources available. Reaching up to 35 meters tall, bamboos are the largest members of the grass family. With the high growth rate of bamboo and the fact that bamboo can grow in such diverse climates bamboo plants are a sustainable and versatile resource.

As a textile fiber bamboo is both resilient and durable. In studies comparing it to cotton and polyester, it is found to have a high breaking tenacity, better moisture wicking properties and better moisture absorption. These benefits became clear as we tested our pillows against other, more synthetic pillows.



A life cycle analysis demonstrates the eco-friendliness of TENCEL® in comparison to cotton, polyester and polypropylene.

The study evaluates all the environmental impacts in the course of extracting the fiber and arrives at the conclusion that cotton’s toxic impact on fresh water and soil is enormous in comparison to TENCEL®. Another ecological advantage of TENCEL® is that the raw material wood, stems from forest plantations which practice sustainability. The cultivated forest land is not suitable for agriculture. In contrast, cotton uses productive agricultural land, which means it is competing with food production. Moreover, water consumption is 10 – 20 times lower than with cotton.

Eucalyptus fibre, often known by its brand name TENCEL®, is a revolutionary new plant-based fibre. Its exceptional natural characteristics for absorbency, hygiene and temperature regulation make it ideal for use in bedding.



Healthy Sleep

September 03, 2015

How much sleep do we need and why is sleep important? Most doctors would tell us that the amount of sleep one needs varies from person to person. We should feel refreshed and alert upon awakening and not need a day time nap to get us through the day. Sleep needs change from birth to old age. Learn more about the importance of sleep and understanding the sleep stages. Might you have a sleep disorder? There are over 100 to choose from. Most of us take sleep for granted until we get too much, too little or when things go bump in the night. If you have been diagnosed with a sleep or sleep related disorder, you may find it interesting...

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What's your sleeping style?

September 03, 2015

What's your sleeping style? Everyone's got their favourite sleeping position: from the back snorers to the tummy snoozers, to every angle in between. Because some of these positions aren't necessarily great for your posture, it's important to choose the right pillow to support you. Quality sleep is vital for good health, and a good pillow is vital for quality sleep. I lie flat on my tummy A soft, flat pillow is best for tummy sleepers, because it gives support without raising the head and neck too far. Synthetic, wool-fibre, feathers and down are good options for keeping it low. I collapse flat on my back A medium-to-firm pillow is best for supporting your head and neck while you sleep. Consider...

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